Since start of the year, Mediablix uses a state-of-the-art binocular eye-tracking system: the EyeGaze EyeFollower 2.0 form LC Technologies (www.eyegaze.com).

This system is equipped with dynamic cameras, which are hidden in a black box beneath the computer display. With these moveable cameras the system can follow the natural movements of the participants. That is, eye movements can now be recorded in a conveniant mode for the participants. There are no strings (or in this case: markers) attached.

The participants do no longer need to wear a head gear if large movements of the heads are to be supported. In addition, the time needed for calibration is significantly reduced, as the cameras are adjusted to the participant’s eyes automatically. This makes the situation for both, participant and experimenter, more relaxing and they can concentrate on their tasks.